Directed by Alex Courtès
Check out the interactive experience, which uses the Google Web Speech api to trigger animations, here: adidas.com/unite
Agency: Sid Lee
The Puma Dance Dictionary – Choreographing a new language
The Puma ‘Dance Dictionary’ is a new language of dance created in association with Puma Fragrances.
A form of non-verbal communication that enables people to speak with their bodies, encrypting words into dance moves.
Puma collaborated with a host of the world’s best freestyle dancers including Storyboard P, King Charles, PacMan, Ron Myles AKA Prime Tyme and Krumpers Big Mijo, Outrage and Worm and A-List Choreographer, Super Dave.
At the heart of the Dance Dictionary concept is a digital application that turns messages into dance moves. A social tool lets people dance the things they would dare not say. Each word of the message is converted into a unique dance move which when performed sequentially becomes a whole sentence.
More expressive than a status update. Cooler than a tweet. More flirtatious than text.
Beyond the message translator, the Dance Dictionary will serve as a comprehensive inventory of Dance moves and their definitions for Freestylers.
Brooklyn based Dancehall producer Dre Skull has collaborated with vocalists Megan James and Popcaarn to create a track for The Dance Dictionary which was released in the Spring of 2013. A music video to accompany the track has been shot by multi award winning Director, Daniel Wolfe.
The Dance Dictionary will also feature in a TV commercial across Europe.
The Shakespeare classic ‘Hamlet’, has also been reinterpreted into dance moves for an epic 90 second cinema film.
This is my new personal project, a typographic experiment named Displaced.
Displaced, is a project where i start from a simple form, a square, to the dissect it and displace the resulting parts in such a method, that when combine the positive and negative spaces, letter forms are been formed.
Its a project that combines typography, motion graphics, graphic design and illustration, all that been made in Cinema 4D.
This is just the animation intro for the project, to see all the letters, separately in a Gif animation, and the word and color compositions, visit the project at Behance - behance.net/gallery/Displaced/10878401
Music by Clark Rhee - clarkrhee.com
We were honored with the privilege of participating along with other great animators, designers & studios to create an ident for this year’s Pause Fest in Melbourne.
The Pause Fest 2014 is all about being connected. After several ideas and sketches drops to the trash, we decided to make an ID where communication devices from different eras would be mixed through various scenes and situations.
A tunnel connects a mobile device with a mouth sending morse code smoke signals that turns into msm or whatsapp messages in the cloud or a carrier pigeon that flies from the mobile screen.
We decided to join the new with the prehistorical in an encounter where the data transfer and the connection are almost dreamlike or surreal, to end with the most basic and primitive connection, the human contact.
Special thanks to George, Caspian and the entire Pause Fest Crew for the opportunity and Daniele Carmosino for the incredible sound design.
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Estamos muy contentos por tener el privilegio de participar junto con otros increíbles animadores, diseñadores y estudios para crear un ID para el Pause Fest de este año en Melbourne.
El Pause Fest 2014 trata la temática “estar conectados”. Luego de varias ideas y bocetos tirados, decidimos realizar un ID donde dispositivos de comunicación de diferentes eras, se vayan mezclando a lo largo de diversas escenas o situaciones.
Así un túnel conecta un dispositivo móvil con una boca emitiendo código morse, señales de humo que se convierten en msm o mensajes de whatsup en la nube o una paloma mensajera sale de una pantalla de celular.
Decidimos juntar lo nuevo con lo casi prehistórico en un encuentro donde la transmisión de datos y la conexión son casi oníricos o surrealistas. Para terminar con la conexión más básica y primitiva, el contacto humano.
Un agradecimiento especial a George, Caspian y todo el equipo del Pause Fest por la oportunidad y a Daniele Carmosino por el increible audio que realizó.
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Executive Creative Director: Martin Schurmann
Animation Director: Ernesto Reyna
Design: Florencia Tasso, Nicolás Castro
3D Animation: Ernesto Reyna, Manu Correa Soto, Matias Furno, David Mir
Cel Animation: Andrés Molteno
Music and Sound Design: Daniele Carmosino / Danca.tv
Production: Natalia Giuliano
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